Chapter 503: : Star Benefit (1 more)
Chapter 503: : Star Benefit (1 more)
November is coming, in addition to the English competition, Xia Xiaolan has another concern.
At the Shangdu, the clothing store should have winter clothes.
Chen Xiliang was mad and mad, but he also had success in the end, and he successfully won the cover including "Popular Film". Zhou Wangjing, a popular young student, wore that uniform-style wool coat. He wore a navy blue that was cold and unrestrained, as well as a manly tough temperament.
Although Xia Xiaolan sold this coat last year, it really became popular this year. Lan Fengmei directly tore off the cover of the magazine from the outside and pasted it on the wall, saying "Zhou Wangjing" and the same coat arrived.
Zhou Wangjing was on fire last year, and there are many fans all over the country. And he is not that kind of butter niche, his temperament is cold and masculine, and he has a lot of fans.
The most important thing is that the coat looks good on him. If economic conditions permit, lesbians buy them for their husbands or partners and are willing to spend money. Xia Xiaolan knew what Chen Xiliang was doing, and ordered 200 pieces for each color in advance.
A week after the magazine came out, the backlog of Chenyu Garment Factory was wiped out. The dealer who was unwilling to take the goods because it was too expensive, is now chasing He Congsheng for a coat. An ex-factory price in the factory was increased by 10 yuan, and the inventory of less than 30,000 coats was still quickly emptied.
Chen Xiliang finally made up for his mistake. He also suggested that He Congsheng continue to produce this coat, but he was decisively rejected by Director He. Director He is afraid that this trend is only temporary, and if the dealers do not get the goods in the future, the production will still be a burden. Chen Xiliang thumped his chest and felt that he had missed the opportunity to make money. The more he thought about it, the more he felt that it was right not to simply wholesale, but to develop his own brand.
"How much less money should I make!"
Chen Xiliang is just a bunch of money, and it hurts more than cutting him to see that he can't make money. He hasn't figured out the problem Xia Xiaolan said. Xia Xiaolan has been bitten to death and is temporarily not partnering. Winter is coming soon. Chen Xiliang angered and drank bitter herbal tea every day.
This is too profitable.
At that time in 1979, "Shen Gui Bu Jiu" was advertised on Shanghai Stock Exchange TV, which became the first commercial TV commercial.
From the later advertisements on TV stations and newspapers, people were no strangers to "advertising" in 1984. However, the combination of movie stars and advertisements has not been a precedent.
Although this wool coat was not the endorsement of popular young student Zhou Wangjing, nor did it publicize it on TV. Only two or three magazines have had such good results. Chen Xiliang feels that it is just right to pursue his own brand by winning!
But Xia Xiaolan asked him to think clearly, and Chen Xiliang couldn't help but worry.
What he lacks is not capital, but a forward-looking and judgmental business partner. Just like Chen Xiliang himself said, he does not need to have his own garment factory in the early stage, as long as he decides the style and asks the garment factory to place an order. He has been a wholesaler for several years and has a solid family background.
He felt that he was right looking for Xia Xiaolan. If Xia Xiaolan said something can make money, it may not make much money. But she hesitated, mostly because of instability. She said that the partnership had made a cheap radio. Xia Xiaolan only did it once and then stopped, and Chen Xiliang also controlled her greed.
This thing comes with a lot of money, which is much more profitable than the two or three yuan he earns from wholesale clothes.
But if he was greedy at the time and wanted to continue to use the radio on a larger scale, he would be caught off guard by the sudden drop in market prices like Brother Wan. Brother Wan has a small capital, and he lost two thousand yuan. Chen Xiliang has a strong capital. It is estimated that he has a loss of tens of thousands of yuan!
Xia Xiaolan proved her judgment with strength, and Chen Xiliang couldn't ignore it.
Selling men's clothing brands and women's clothing brands?
How to open a sales store, which city do you start first?
The more Chen Xiliang calculated the cost, the more he sighed. No, he had to drink a bowl of herbal tea to calm down after he hung up the phone.
Yangchengs herbal tea is not yet an improved Wanglaoji. It has a particularly good effect on dispelling heat and clearing heat. It is naturally effective and has a particularly bitter taste. Chen Xiliang is tossing herself, and Xia Xiaolan also knows that he is anxious. Pushing Boss Chen so much? The signs of softheartedness were quickly pinched off by herself. This was Zhou Cheng's money. She was helping Zhou Cheng to invest, and she could not let Chen Xiliang squander it.
...
Zhou Wangjing appeared on the cover of "Popular Movies" wearing a coat. He clearly did not advertise, but completely set the coat produced by Chen Yu on fire.
Li Fengmei called Xia Xiaolan and said that the coats were selling well.
"It's just that the posters posted outside are always torn off..."
This time, Blue Phoenix has paid a heavy price. There are 400 coats in black and navy. Chen Xiliang also gave them the wholesale price last year, not the price that had been increased, which was also nearly 30,000 yuan. At the end of autumn and early winter, Lan Fenghuang's clothes were indeed dominated by woolen coats. Counting other goods, this time the new goods will cost about 50,000 yuan.
For this winter clothing, Blue Phoenix hasn't paid dividends in the last two months. The last dividend was already in August. Xia Xiaolan took the dividends to pay for the sportswear deposit.
Xia Xiaolan was not in a hurry to pay dividends, and Li Fengmei was not in a hurry. They had already negotiated that this year's winter clothes must be more vigorous.
When the dividends are distributed until the end of the year, Xia Xiaolan estimates that the cost of opening a branch will be available.
"You let them tear it, it doesn't matter, you tear it off and print a new one!"
Sending posters did not make the fans steal the posters. Xia Xiaolan lamented Zhou Wangjing's popularity, which is no less than the little fresh meat of later generations.
At this time, the popularity of television is far lower than that of later generations, and the actors active on the screen are not as dazzling as later generations. The artists of later generations are fast-selling products launched by the star-making assembly line.
It was different in the 1980s. In addition to being handsome, you must have strength.
Zhou Wangjing is now a popular young artist, and he will become an old artist in 30 years.
Hearing Li Fengmei said that after the clothing store was launched, this mens wool coat could only be sold three or four a day. The number of magazines rose to seven or eight after a few days. The craziest day sold more than 20 pieces. When it comes to 30,000 pieces of goods, the merchants are the only ones who control the purchase of 400 pieces.
A coat is more than 100 yuan, of course it is not cheap.
But how many people does the business have?
How many people are there in the counties and cities below the business capital!
Most people think it is expensive, but there are consumers with good economic conditions that can bear it. 400 coats are really not a pressure. Although this batch of coats has reduced the payment of nearly 30,000, there is no doubt that the net profit will reach more than 20,000.
Li Fengmei called Xia Xiaolan on another matter. Liu Yong silently bought the courtyard house in Beijing and told her that the surprise was almost a fright.
"My uncle didn't tell you?"
Comrade Liu Yong, your machismo approach to straight mens cancer is obviously a big deal!